Reputation Management, Small Business Tips

What to Do When Someone Leaves a Fake Google Review

Discover calm, practical steps to protect your business when a suspicious review appears on your Google profile.

Pause, Don’t Panic

Fake reviews feel personal, but you’ll handle them best with a cool head. Take a moment to read the comment carefully. Ask yourself: does this person sound like a genuine customer? Do their details match your records, services, or opening hours?

Respond Professionally in Public

Even if you’re sure it’s fake, reply politely. Thank them for their feedback, state that you can’t find a record of their visit, and invite them to contact you directly. This shows potential customers you’re reasonable, responsive and have nothing to hide.

How to Report Fake Google Reviews

Next, use Google’s built-in tools to report fake Google reviews. On the review, click the three dots, choose “Report review”, and select the most accurate reason, such as spam or conflict of interest. The more clearly it breaks Google’s policies, the better your chances of removal.

If it’s particularly damaging, you can also contact Google Business Profile support with screenshots and any evidence that the reviewer was never a customer.

Strengthen Your Real Reputation

Finally, encourage happy customers to leave honest feedback. A steady stream of genuine, positive reviews will quickly drown out the odd fake and reassure people that your business can be trusted.